Building Better Marketing Campaigns Using AI Without Losing the Human Touch With Jonathan Lo

In this episode of the Response Drivers podcast, host Rick Rappe sits down with Jonathan Lo, Fractional CMO at Salt Foundry, to discuss how AI tools can support smarter, more human-centered marketing. They explore the balance between automation and creativity, how empathy drives performance, and why strategy frameworks matter. Jonathan also shares how brands can stay trustworthy and effective in a rapidly evolving digital landscape.