The Neuroscience of Direct Mail and Human+AI Teaming with Russell Kern

In this episode of the Response Drivers podcast, host Rick Rappe is joined by Russell Kern, Founder and CEO of Kern and Partners, to discuss the neuroscience behind direct mail and the role of Human+AI collaboration in modern marketing. They explore why physical mail is making a comeback, how to blend creativity with data, and ways to improve strategic thinking using AI. Russell also shares his approach to building unbeatable, high-performing teams.