Building High-Impact Marketing Strategies on Lean Budgets With Candace Chapman

In this episode of the Response Drivers podcast, host Rick Rappe sits down with Candace Chapman, Fractional CMO at Pairaphrase, to discuss building impactful marketing strategies on lean budgets. Listeners will learn how to leverage AI for faster execution, use customer feedback to refine messaging, and embrace data-driven testing to maximize ROI. Candace also shares why zero-click marketing and the jobs-to-be-done framework are key to future-proofing B2B growth.