Using Psychology To Optimize Customer Experience and Marketing Effectiveness With Mark Levy

In this episode of Response Drivers, Rick Rappe sits down with Mark Levy, Head of Consumer Product & Customer Experience at Frontier Internet, to discuss how psychology can transform marketing effectiveness and the customer experience. They explore why clarity beats creativity, how cognitive fluency and loss aversion drive action, and the power of emotion in shaping loyalty. Mark also shares how AI and behavioral science are redefining modern CX.