Scaling Smarter With AI and Direct Mail With Ernest Tavares III

In this episode of the Response Drivers podcast, host Rick Rappe sits down with Ernest Tavares III, Founder of First Step Growth, to discuss scaling smarter using AI, paid media, and direct mail. They explore why signal quality beats segmentation, how to use direct mail for retargeting, and what makes AI tools a secret weapon for lean teams. Ernest also shares tips for measuring performance with ROI-focused metrics.