Building Smarter Marketing Systems Through Technology and Data With Dave Scott

In this episode of the Response Drivers podcast, host Rick Rappe is joined by Dave Scott, Founder and CEO of Evil Genius Games, to discuss building smarter marketing systems through technology and data. They explore how marketing leaders manage complex tech stacks, why AI will transform custom tool development, and how shared metrics unify marketing and sales. Dave also shares advice on balancing data with creative intuition in campaign strategy.