Building a Predictable Revenue Engine With Melissa Martin

In this episode of Response Drivers, host Rick Rappe sits down with Melissa Martin, Founder and Brand Revenue Strategist at Blackwood Impact Group, to discuss building a predictable revenue engine. They explore why strong foundations matter more than flashy tactics, how to avoid common marketing mistakes, and what data to track for better outcomes. Melissa also shares why businesses must embrace AI while staying rooted in authentic human connection.