How Strategic Branding Helps Construction Firms Win Better Clients and Talent With Perryn Olson

In this episode of the Response Drivers podcast, host Rick Rappe sits down with Perryn Olson, Principal at AltCMO, to discuss how construction firms can leverage branding to attract better clients and talent. They talk about overcoming the low-bid mindset, using ideal client profiles for growth, and how to stand out with B2B direct mail. Perryn also shares his insights on aligning marketing with internal operations to drive smarter strategy.