Using AI to 100X Your Leads and Sales After Losing It All With Scott Empringham
In this episode of Response Drivers, host Rick Rappe sits down with Scott Empringham, Owner and CEO of Empringham Media Group, to discuss using AI to 100X your leads and sales after losing it all. They explore how taking imperfect action fuels rapid recovery, why niching down and lead magnets drive growth, and how AI tools empower small teams to replace big agencies. Scott also shares the personal changes and lessons that reshaped his life and business.
How To Create a Marketing Strategy That Doubles Growth With Rob Levin
In this episode of Response Drivers, host Rick Rappe sits down with Rob Levin, Fractional Head of Growth and Chief Marketing Officer at Chief Growth Advisor, to discuss how to create a marketing strategy that doubles growth. They explore why retention begins with onboarding, how to prioritize projects using a SaaS-focused framework, and the role of nurture marketing in scaling effectively. Rob also shares the book that shaped his approach to growth strategy.
Building a Predictable Revenue Engine With Melissa Martin
In this episode of Response Drivers, host Rick Rappe sits down with Melissa Martin, Founder and Brand Revenue Strategist at Blackwood Impact Group, to discuss building a predictable revenue engine. They explore why strong foundations matter more than flashy tactics, how to avoid common marketing mistakes, and what data to track for better outcomes. Melissa also shares why businesses must embrace AI while staying rooted in authentic human connection.
The Future of Retail Marketing Through Personalization and AI With Renae Scott
In this episode of the Response Drivers podcast, host Rick Rappe sits down with Renae Scott, Founder of Bee Collaborative, to discuss the future of retail marketing through AI-driven personalization. She shares how testing and data unlock growth, why a balanced mix of print and digital drives stronger results, and what KPIs truly measure success. Renae also talks about the role of retesting strategies as businesses and customer behavior evolve.
How AI and Soft Skills Are Reshaping Marketing and the Future of Work With Stacey Force
In this episode of Response Drivers, host Rick Rappe sits down with Stacey Force, Fractional CMO at The Marketing Blender, to discuss how AI and soft skills are reshaping marketing and the future of work. They explore rethinking AI as collective intelligence, using micro-credentials to build stronger teams, and leveraging data to refine marketing strategies. Stacey also shares advice for marketers on staying adaptable in a changing landscape.
Why Timeless Marketing Principles Still Win in a Digital World With Brian Kurtz
In this episode of the Response Drivers podcast, host Rick Rappe sits down with Brian Kurtz, Founder and CEO of Titans Marketing, to talk about why classic direct marketing still drives results online. They break down Brian’s 41-39-20 rule, the importance of lifetime value, and why “don’t test whispers” should guide your creative. Brian also gives advice on turning proven principles into scalable, modern strategies.
Building High-Impact Marketing Strategies on Lean Budgets With Candace Chapman
In this episode of the Response Drivers podcast, host Rick Rappe sits down with Candace Chapman, Fractional CMO at Pairaphrase, to discuss building impactful marketing strategies on lean budgets. Listeners will learn how to leverage AI for faster execution, use customer feedback to refine messaging, and embrace data-driven testing to maximize ROI. Candace also shares why zero-click marketing and the jobs-to-be-done framework are key to future-proofing B2B growth.
Building Better Marketing Campaigns Using AI Without Losing the Human Touch With Jonathan Lo
In this episode of the Response Drivers podcast, host Rick Rappe sits down with Jonathan Lo, Fractional CMO at Salt Foundry, to discuss how AI tools can support smarter, more human-centered marketing. They explore the balance between automation and creativity, how empathy drives performance, and why strategy frameworks matter. Jonathan also shares how brands can stay trustworthy and effective in a rapidly evolving digital landscape.
Staying Relevant by Bridging Enterprise Strategy and Niche Execution With Francine Feder
In this episode of the Response Drivers podcast, host Rick Rappe sits down with Francine Feder, Fractional Chief Marketing Officer at OK4WD, to talk about bridging enterprise-level strategy with niche execution. They discuss aligning brand and performance marketing, building marketing structure in a fast-scaling business, and how to speak to niche audiences without alienating loyalists. Francine also shares how to stay creatively sharp in a data-dominated world.
How Strategic Branding Helps Construction Firms Win Better Clients and Talent With Perryn Olson
In this episode of the Response Drivers podcast, host Rick Rappe sits down with Perryn Olson, Principal at AltCMO, to discuss how construction firms can leverage branding to attract better clients and talent. They talk about overcoming the low-bid mindset, using ideal client profiles for growth, and how to stand out with B2B direct mail. Perryn also shares his insights on aligning marketing with internal operations to drive smarter strategy.